Google LSA · Built for trades
Google is burying your listing. One unworked lead at a time.
Unworked means not booked, not rated, not filled in. Google weighs all three when it decides how often to show you — so every lead left half-done pushes you further down the list, and you pay the same to be seen less.
Roofing, plumbing, HVAC, electrical — your crew is on site, not at a desk. Autopilot watches the dashboard 24/7 so your rank climbs instead of slides:
- Boost Your Account Ranking: We instantly and properly rate every lead, which signals Google’s algorithm to rank your ads higher.
- Eliminate Manual Data Entry: Autopilot listens to calls and reads messages, automatically logging all the data for you.
- Ready-to-Close Records: We work the lead inside the dashboard and hand your team a finished record.
- Instant Replies That Ask for the Job: Message leads get an answer in seconds, any hour, and Autopilot pushes for the appointment while they’re still on their phone.
Autopilot never answers your phone. Your people still talk to every customer — it handles all the work around the conversation.
Autopilot · live
WatchingNew LSA lead → understood → actioned → filed
What happens between Google charging you and your team finding out.
Call or message, any hour
Call transcribed, thread parsed
Responds, updates, fills the fields
Name, number, job, summary — in your inbox and your sheet.
No one opened the dashboard. The lead was still handled.
Run your own numbers
How much did you pay for leads nobody called back?
Five questions about this month. Nothing gets sent anywhere — the math happens on your screen and disappears when you close the tab.
Here’s the damage
Google weighs how fast you respond and how you rate your leads when it decides how often to show you. Every unrated lead and every slow reply pushes you down the list — so next month fewer leads arrive and you pay the same to be seen less.
Read that middle number again. It isn’t profit you might have made. It’s cash that already left your account, for leads that never got a conversation.
How it works
Six things it does, every time
Not a notification tool. It handles the lead, then tells you what happened.
It watches
Fires the second a lead lands — call or message, day or night. Nothing waits for someone to refresh a page.
It listens to the call
It never picks up the phone. After the call ends it transcribes the recording and reads it for meaning — what they need, where, how urgent. You never replay the audio.
It reads the thread
Message leads get parsed the same way — it reads the dashboard itself with vision AI. Lead ID, contact details and the full thread come out as clean data.
It replies and asks for the booking
Message leads get an answer in seconds, not hours — and it doesn't just acknowledge them. It answers the question, offers a time and tries to get the job on the calendar while they are still looking at their phone.
It works the dashboard
The part nobody else does. It responds, updates the lead and fills the fields. The work gets done, not queued.
It hands you the finished record
A plain-English summary in your inbox and a clean row in your tracking sheet. No lead ever shows up twice.
Built and proven on a live LSA account — mine, a Spokane roofing company. Real leads, real money, not a sandbox.
Before vs. after
The same lead, two Tuesdays
A homeowner taps your listing at 7:40pm. Here is how that goes.
Without Autopilot
Result: paid for the lead, lost the job, hurt the ranking.
With Autopilot
Result: same spend, live conversation, ranking protected.
Who it's for
If you're paying Google per lead, this is for you
The mechanics of Local Services Ads are the same whatever the trade or profession. So is the leak.
Home services
Trades running LSA
Roofing, plumbing, HVAC, electrical, garage doors, landscaping. Crews are on site all day and nobody is sitting at a desk when the lead comes in. This is where it was built.
Professional services
Any LSA advertiser
Locksmiths, cleaners, movers, law firms, pest control, real estate. Different work, identical problem: you're billed on arrival and judged on how fast you respond.
Multi-account
Agencies managing LSA
If you run Local Services Ads for a book of clients, the lead-handling burden multiplies by every account. Autopilot runs per account and reports per client, so coverage doesn't scale with headcount.
Pricing
One monthly price. No contract.
Most shops are already losing more than this every month to leads that never got worked. Run your own numbers above, then compare.
Essential
LSA Lead Concierge
$349 / month
Up to 150 leads a month
- Instant speed-to-lead booking
- Real-time lead rating and statuses
- Monthly performance reports
- CRM sync available as a $49/mo add-on
- No bad-lead audits or spend recovery
Pro Suite · Recommended
Full Autopilot
$649 / month
Up to 500 leads a month
- Everything in Essential
- Bad-lead audits and spend recovery — the part that pays for the plan
- Real-time CRM integration included
- Dashboard job and client notes
- Call breakdown emails
One-time
LSA Account Rescue
If your account has months of unrated leads and unworked messages sitting in it, that backlog is holding your ranking down right now. Rescue clears it in one pass — every lead audited, rated and filed — before Autopilot takes over going forward. Priced on the size of the mess, not on guesswork.
No setup fee. No contract. Cancel any time. Above your plan’s lead volume, overage is billed per lead at a rate agreed in writing before you ever cross it — you will not get a surprise invoice. If your lead volume is too low for this to pay for itself, I will tell you on the first call.
Getting started
What actually happens if you call
Nothing is billed until you've seen a written scope with a fixed price. If your lead volume is too low for this to pay for itself, I'll tell you on the first call.
Free 30-minute call
We look at your lead volume, how leads reach you today, and who currently handles the dashboard. Sometimes the honest answer is that you don't need this yet.
Account walkthrough
I map how leads actually flow through your account and where they're stalling, then show you which parts Autopilot can take over.
Free written proposal
Fixed price, timeline, and exactly which steps get automated. No charge and no pressure to proceed.
Set up and hand over
Configured against your account, tested on live leads with you watching, then left running with documentation for your team.
Straight answers
No. Autopilot works against the Local Services Ads account you already have and delivers into the inbox and tracking you already use. Nothing gets migrated.
No. It never picks up a call and it never speaks to your customer. It replies to message leads in writing, works the call recording after the fact, rates the lead and fills in the dashboard. Your people still have every conversation — they just walk into it already knowing what the job is.
Google takes responsiveness into account when deciding how often to show you, so replying consistently and quickly works in your favour. I won't promise you a ranking number — nobody honest can — but never leaving a lead unanswered overnight is the part you control.
A notification tells you a lead arrived and leaves the work to you. Autopilot listens to the call, understands it, acts on it in the dashboard, and gives you the finished record. The difference is whether you still have to open the tab.
It gets fixed. Part of Autopilot works by driving the dashboard directly, and interfaces change — that's the reality of it and I'd rather say so up front than have you find out. Maintaining it is my job, not yours, and it runs under my accounts so you're not the one debugging it at 6am.
Yes. It's configured per account and reports per client, so adding accounts doesn't mean adding people. Bring the number of accounts to the call and we'll scope it properly.
Lead audio and messages pass through transcription and AI services to be read and summarised, and the results land in your reporting. If you have specific requirements about where customer data can go, raise it on the call and I'll tell you plainly whether I can meet them.
Who you talk to
You get the owner, not a sales rep
Hi, I’m Benjamin Beckett. I’m a business person first, not a tech nerd.
I built LSA Autopilot because I was paying Google for Local Services Ads leads in my own roofing company and watching them go cold while my crews were up on a roof. Nobody was sitting at a desk to catch the call. The tool exists because I needed it before anyone else did.
I don’t care about flashy software or clever code. I care about what survives contact with a real crew on a real Tuesday. Autopilot is a tool you run, not an agency you hire — and the systems behind it have helped process over $20M in client sales.
I keep my own credentials current, too. I’m a Certified Google AI Professional, and every tool I put in a business is one I run in my own companies first.
Book a meeting
Bring one month of your LSA invoice.
Thirty minutes. We'll look at what you paid for, how much of it got worked, and whether Autopilot earns its keep on your volume.
- A free written proposal either way
- A straight answer on whether your volume justifies it
- Nothing installed or signed on the call
Google Calendar scheduler — pick a time that works for you